Purple Algorithm

Recently I have been dabbling with our new agency name. Purple Algorithm. Our concept behind this was that the colour Purple defines luxury, vibrance and royalty. And algorithm is the basic of codes. Right?

I found the epitome of Purple Algorithm today.

It’s an experiment carried out by Arcade Fire, and can be found at The Wilderness but GOD DAMN! The concept was mind blowing. And my mind has been blown.

I still could not figure out what they have used. Of course it’s an overlay but the js somehow manages to pull off placement/area of the different windows, at the same time showcase bits and pieces  off street view to create an unique video which relates to you and you alone.

It’s beautiful.

Screen Shot 2015-03-14 at 09.25.04

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